Start with the criteria, not with storytelling
A strong application first and foremost meets the official criteria: level of study, nationality, academic excellence, a well-thought-out plan, and impact.
Before you start writing, review the official source and turn each requirement into observable evidence in your application.
- One criterion = one piece of evidence.
- One document = one clear function.
Building a Cohesive Portfolio
Your resume, cover letter, and recommendations should all tell the same story.
Avoid flashy but irrelevant elements: a coherent portfolio is better than an impressive but vague one.
Review the case before writing
Before writing a cover letter or updating your resume, start with a simple grid: required qualifications, distinguishing criteria, available evidence, and missing evidence. This step helps you avoid creating an application that’s appealing but off-topic.
For each criterion, note the supporting document: transcript, diploma, letter of recommendation, project, proof of commitment, portfolio, or field experience. If a piece of evidence is weak, it’s best to identify it early and compensate for it with a stronger example elsewhere in the application.